REAWAKENING THE ART OF HERBALISM
For as long as humans have been on this planet, we have been in communion with Plants. Both of this Earth, we share key genetic codes that make Plants our kin and greatest allies when it comes to healing.
In traditional cultures medicine people were seen as teachers rather than healers. Helping guide humanity back home to their body so the healing may take place within. They key to this process is removing the blockages – be it physical, mental or emotional - that prevents the body’s innate biological healing process from taking place.
OUR MISSION
We believe in reconnecting you to nature and yourself. By bridging ancient herbal traditions with modern needs, we aim to make natural wellness approachable, effective, and appealing. Our mission is to empower you to live in harmony with your body and the earth by providing products that are as intentional as they are impactful.
OUR APPROACH
At The Wooed, every product is a labour of love, handmade in small batches to ensure the highest quality and potency. Unlike mass-produced alternatives, our formulations are crafted with full-spectrum herbalism at heart—honouring the wholeness of each plant and its natural synergy. We source only the purest ingredients, free from toxins and fillers, to deliver nature’s magic in its most potent form. Our commitment to sustainability and intentionality runs through every step, from sourcing to packaging, making The Wooed not just a brand, but a ritual of connection—to nature, yourself, and the wisdom within.
FULL SPECTRUM HERBALISM
Full Spectrum Herbalism uses the whole plant, not just isolated compounds, to deliver its full power and potency. By preserving the plant’s natural synergy, it enhances bioavailability, meaning your body can recognise, absorb, and use the nutrients more effectively. This holistic approach also supports balance and resilience, providing a broader range of nutrients that work together to nourish multiple systems in the body. It doesn’t just target symptoms—it helps restore harmony, adapt to stress, and support physical, emotional, and energetic well-being. It’s nature’s design at its finest.
OUR PROMISE
Transparency is the foundation of The Wooed. We promise:
- Ingredients sourced from ethical and sustainable suppliers.
- Artisanal full-spectrum extracts crafted to preserve the integrity of every herb.
- Zero fillers, artificial preservatives, or harmful chemicals.
- Thoughtful packaging designed with the environment in mind.
Every formula is a love letter to healing and a promise to protect the planet.
BEYOND PRODUCTS
The Wooed is more than a wellness brand. We are advocates for a lifestyle that prioritises connection—to yourself, your community, and the planet. By simplifying the path to natural health, we hope to inspire a movement where herbalism becomes the norm, not the exception.
REVOLUTIONISE YOUR WELLBEING
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SEIZE THE DAY KITSEIZE THE DAY KIT
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$164.00 - Regular price
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$0.00 - Sale price
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$164.00
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THE CLEANSE KITTHE CLEANSE KIT
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$164.00 - Regular price
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$195.00 - Sale price
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$164.00
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THE SLEEP KITTHE SLEEP KIT
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$168.00 - Regular price
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$200.00 - Sale price
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$168.00
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OUR TEAM
We are a collective of herbalists, holistic health coaches, and dedicated low-tox independent researchers on a mission to make herbalism the norm, not the exception.
Curious thinkers and practical dreamers, we’re united by a hunger for life and a deep commitment to reconnecting people with nature and themselves. The Wooed is our medium of expression—a bridge between ancient wisdom and modern living, designed to inspire connection and transformation.
FOUNDER & CREATIVE DIRECTOR
TIKA HITCHCOCK
Having studied Naturopathy, Herbalism, and Homeopathy, I'm dedicated to helping others reconnect with the physical and energetic healing properties that Mother Earth has to offer. Originally from Byron Bay, I grew up with a deep connection to the land and sea. My earliest memories are of time spent in the garden, learning the names and properties of plants with my matriarchs.
After nearly a decade in the fashion industry, its fast-paced nature and my misaligned energy eventually led to chronic burnout and dis-ease. Through the challenge of regaining my health and happiness, I rediscovered the transformative power of plants and the innate wisdom that exists within us all, when we realign ourselves with the Earth.
Endlessly inspired by the beauty, intelligence, and creativity of the natural world, I also owns a creative studio in the Northern Rivers. There, I collaborate with local artists and designers to offer a space for community, creation, and expansion. With an overarching devotion to helping women regain their power and reconnect to their true essence — one of authentic expression, intuition, and vitality — I continue to inspire and support others in their journey toward wholeness.
CO-OWNER & COMMUNITY LEAD
RUBY SHINE
A holistic health activist, wellnesspreneur, and mindset & menstrual cycle coach on a mission to revolutionise the way women connect with their bodies.
Told I’d never heal from PCOS, anxiety, insomnia, CPTSD and burnout without HRT or psychiatric medications. I refused to settle. Instead, I rewrote the rules, healed myself naturally, and now help others do the same.
I’ve honed expertise across holistic health, mind-body integration, and the science of resilience, blending ancient wisdom with modern approaches. My work equips women with the tools to thrive—not just survive.
I empower ambitious women to chase their dreams without sacrificing their wellbeing, offering the life-changing education we all deserved as teens. Together, we’ll rewrite your story, amplify your ambition, and unlock the vibrant, unstoppable version of you.